When ALBA started out in 1968, the notion of reusing products and materials as a resource was perceived as utopian. However, we understood from the very beginning that there was far more to waste than just a disposal problem. Today, reclaiming secondary raw materials through recycling has become the norm in many industries and production processes.
We continue to look for ways in which commercial, industrial and household waste can be systematically avoided or returned to the material recycling loop. In doing so, we are able to consistently contribute significantly to the supply of raw materials globally. Step by step, we are moving ever closer to a Zero-Waste society.
A World Without Waste – we want to make this vision a reality. In our day-to-day work, we advocate for a more sustainable world. A world that is shaped by the responsible use of natural resources. A world that is worth living in for our future generations.
Due to rapid economic development, urbanization and a large population, a vast market for recycling and waste management solutions is being created in Asia. ALBA has more than 20 years of experience in this region and over 50 years in the industry. Thus we are able to combine the best of both worlds through localizing our solutions to Asia while integrating European best practices. We build up circular economies in the region through the implementation of scalable and holistic recycling solutions. At ALBA, our entrepreneurial and diverse team delivers innovative, reliable and professional projects that meet the highest standards in the industry.
ALBA Group Asia, headquartered in Hong Kong, China, represents the brand of ALBA in Asia. We are globally renowned for our top-quality recycling and waste management solutions. Our core strengths, together with the robust market fundamentals, forms a recipe for successful growth in the Asian environmental sector..
By utilizing state-of-the-art plants and machineries, we ensure that recyclables are gathered, sorted, and processed in a cost-effective and eco-friendly way. Thanks to our plant technology, sorting, and processing procedures for recyclables can be adjusted to suit each customer. We are continually fine-tuning our technology and are confident to meet the specific demands of the various material flows in Asia.
Furthermore, our sense of social responsibility extends beyond our business activities. We are committed to educating children and teenagers about the environment through social and sports programmes. We are concerned less with boosting our image, and more with commitment, which generates long-term impact and lasting change.
Dr. Axel Schweitzer, Chairman of ALBA Group Asia
The world is changing fast. The ever-increasing scarcity of resources, the strain on our environment and climate as well as the shifting demographics all have a profound impact on our lives. Only a sustainable economy, one which integrates environmental and social considerations as well as economic needs, can thrive in the future.
As a leading environmental services provider and raw materials supplier, we see it as our duty to help promote sustainable development. We are meeting this obligation by focusing on our core competencies, countering the expansive consumption of raw materials with alternative strategies that combine high-quality recycling, environmental protection and resource conservation.
In the future, we aim to evolve from recycling on a few selected material flows to covering all raw materials in general. This requires an integrated approach to all product life cycles, factoring in product design, manufacture, usage, as well as collection and return to the value creation process.
We are working with the industry and the retail sector to combine operational material flow management, waste avoidance and high-quality recycling in a single integrated concept. The goal here is to process waste into recycling raw materials that match primary raw materials in terms of quality and fetch the going rates on the international markets.
Founded in 1989, the basketball club BG Charlottenburg came close to financial ruin a mere two years later. Salvation came from an unexpected and surprising source. A chance meeting led Franz Josef Schweitzer, then CEO of ALBA, and the club’s Vice President Gerhard Ulrich Schmidt to close a partnership – one that has now endured for more than 30 years and extends far beyond Berlin. ALBA took the club under its wing, becoming its main sponsor and lending the club its name. With the name change came a new era of unprecedented success.
In 1995, ALBA BERLIN became the first German club team to pick up a European title, the Korac Cup. It then went on to win the German Championship and German Cup two years later. ALBA BERLIN has notched up over 20 national and international titles to date, making it one of Germany’s most successful basketball teams in the past 20 years and the largest basketball club in Germany.
Not only successful on the male professional level, ALBA BERLIN also has the largest youth and female department in Germany. Being regularly awarded for their athletic achievements and excellent development standards, ALBA BERLIN is cooperating with more than 160 schools, universities, and other educational institutions in and outside of Berlin. That makes the club an important social role player, challenging the traditional role of sports clubs in society. At ALBA, everyone is convinced that basketball can make a valuable contribution to living a more healthy, sustainable, and socially integrated lifestyle. ALBA also believes basketball has the power to inspire and unite people in a way that little else does.
2022 marked the 11th anniversary of ALBA BERLIN’s basketball program in Asia. Annual activities were conducted, for example intercultural basketball tournaments, workshops for coaches and teachers, youth basketball camps and exhibition game tours and training camps with ALBA’s professional and youth teams in China. Since 2011, ALBA BERLIN uses the power of basketball to connect people of all ages and cultural backgrounds across Asia with projects in China, Japan, South Korea, Singapore, and Hong Kong SAR. On this journey, ALBA BERLIN partners with diverse institutions that share its vision of basketball as one universal language.
We believe that basketball is a unique platform with great potential to educate the public on the importance of topics such as recycling, environmental protection, and intercultural exchange. Through basketball and recycling initiatives, ALBA aims to continuously connect its two areas of expertise in a meaningful way. With ALBA BERLIN’s recently founded basketball academy in Hong Kong, more innovative basketball and educational projects are going to kick off in the region, building the foundation for further sustainable engagement in Asia. The upcoming 2022 Women’s FIBA World Cup hosted by Australia and the 2023 Men’s FIBA World Cup, co-hosted by Japan, the Philippines and Indonesia, will continue to grow the popularity of basketball in the APAC region, creating exciting opportunities to promote the sport.